Grow your cake sales with Multimix

THE growth of indulgence allied with that of small sized treats are the two key trends driving the UK cakes market, according to British Bakels, one of the baking industry’s leading supplier of ingredients.

Indulgence means a range of high quality, great tasting confectionery lines, which are full of luxury ingredients while the small sized treats mean that the consumer is not piling on the calories.

Multimix 10 (Mobile)

The secret to success is that quality sells – and that small is beautiful

Multimix Cake Base gives the baker the opportunity to produce an exciting range of cakes from the one mix. Traditional cake bases and sheet lines can be produced quickly and easily providing cakes with an excellent volume, moist and even texture, good shelf life and which taste delicious.

While it can be used to bake traditional lines such as Date & Walnut, Lemon and Carrot Cake it is ideal for producing the more indulgent products such as Rich Ginger & Treacle Slice, Toffee Cakes & Slices, Red Velvet, Pineapple & Coconut Slice, Cranberry & Pecan Slice, Honey & Lemon Slice, Chocolate & Cranberry Slice and Blueberry & Chocolate Chip Slice

Adds Mr Woodhead: “We believe that endless possibilities are possible from this one line and the fact that so many can be made into slices means that bakers can offer small size treats. Selling them in multi packs or clutch bags adds to the profit margin still further.”

Bakers simply add water, egg, oil and the additional ingredients to Multimix to produce these product lines.

Bakels has produced a colour booklet containing 35 mouth-watering recipe ideas using Multimix. Copies are available on request. Call 01869 247098 for your FREE copy


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